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BRIEF “Walk into any major supermarket. Choose a brand you don’t like. Then rebrand, redesign and repackage it”.
RESPONSE Beginning with the idea to redesign Schwartz spices packaging to make it more appealing to young professionals and developing the pack to make it more environmentally friendly. We decided to create a pack that is multi-use, containing a sprinkler system, as well as an integrated measuring device. The use of soy inks are environmentally safe and a cost effective option. The Schwartz logo was redesigned to fit in with the new pack design. Collaboration with Sarah Shaw.
Jennifer Noon All rights reserved